top of page
Tact
ANTICO CONTEMPORANEOÂ
Design and communication for the enhancement of the heritage of the regional territory ER
The province of Parma hosts on its territory 7 monographic museums related to 7 excellent food products, unique in the world, representing Italy.
Through the museum instrument it is intended to preserve and pass on the memory of the works and work of man, starting from the raw material until the final products are reached. In order to enhance the tradition of production processes, were analyzed the artifacts exhibited in the individual collections to capture the gestures, and therefore, the interaction that man had with them in the past.
Tact: Chi sono
Tact: Immagine
Valorization
Tact: Citazione
In order to enhance the value of the museums and, consequently, the products they celebrate, it has been decided to inspessire the communication network between the museums, to make them part of a circuit.
Subsequently, the condition was placed to extend the network, putting in collaboration the Food Museums, with bodies of greater public receptivity.
This objective has been translated into a sembiontic interaction between
museums, bars and clubs in the province of Parma and a partner company.
The company Fratelli Guzzini has been identified as a reality.
​
Tact: Chi sono
Tact: Immagine
Collection
Tact: Citazione
The Tact collection was designed ideally thinking of a collaboration between the Guzzini Brothers and the Food Museums.
The set of objects represents the modern translation of ancestral gestures.
The product of this study has found life in a series consisting of four caps for kitchen jars and an aperitif plate convertible into a cutting board.
In detail, a collection of the already existing company, the Look collection, has been chosen, modifying its components to make the user implement the gestures.
Tact: Chi sono
Tact: Immagine
Tact: Pro Gallery
Tact: Pro Gallery
Technology and Packaging
Tact: Citazione
To complete the project, the use of an app was arranged, of which the graphical interface was designed, which contains all the information, features and events available in museums.
​
To further increase the strengthening of the museum brand identity, it was decided to design a packaging for the Tact collection, thinking about the Guzzini style.
Tact: Chi sono
Tact: Pro Gallery
bottom of page